Press

Updated June 2026

Press resources and downloadable assets for YUL, a holistic skincare app built around the daily routine, with breathing, hydration, and movement woven in.

At a glance

Name

YUL

Tagline

Your skin, as a daily rhythm

Category

Health & Fitness

Platforms

iOS 18 and later (iPhone)

Pricing

$59.99/year (just $5/month) or $12.99/month, each with a 1-week free trial; or $6.99/week with a 3-day free trial. Family Sharing included.

Launch

2026

App Store

apps.apple.com/app/id6770267124

Published by

Ivan Terechin (Toolshare.ai LLC)

Press contact

press@yulapp.com

About YUL

YUL turns skincare into a daily rhythm you actually keep: a camera-logged routine you build a streak around, with the four habits beyond product that healthy skin depends on.

YUL is a holistic skincare app anchored by the daily routine. Its whole job is adherence: making you actually do your skincare every day. You open YUL, do your routine, and tap Done; the front camera captures a photo for your private before/after journal, your streak grows, and you unlock chapters as you go. Around that anchor sit the four things that matter for skin beyond what you put on it: routine (the streak), breathing (guided stress-reduction), hydration (daily water), and movement (your Active Energy from Apple Health). Everything is private by default: your photos and journal stay on your device and in your own iCloud.

Why we built it

Great skin isn't a product you buy. It's a rhythm you keep.

YUL began in a beauty salon. Yulia Tepliakov spent eight years as an esthetician, and the same truth kept surfacing across every client: the best results never came from a single product or a single facial. They came from consistency, and from the things people usually miss. Stress that shows up on the skin. Water you forgot to drink. Movement you skipped. A routine you start and then quietly abandon by week two.

So she closed her salon to build the thing a salon can't give you: something that's with you every day. YUL takes the four habits that actually matter for your skin (your routine, your breath, your hydration, your movement) and makes the routine impossible to drift away from. You log it in front of the camera, you keep a streak, you collect chapters that a missed day can never take back. It's the discipline of a professional, made gentle enough to live with.

The result is an app that treats your skin the way an esthetician would: not as a shelf of products, but as a daily practice you can keep, and feel.

Downloadable assets

All assets are served from this domain. Right-click or tap "Download" to save locally.

Privacy and contact

YUL is private by default. Your routine photos, journal, notes, and the apps you choose to shield stay on your device and in your own private iCloud. We run no servers and never see your photos. Analytics are anonymous and opt-in. The full breakdown is on our privacy page.